Programmatic Advertising

Automate your sales pipeline with national and local advertising.

Promote local businesses and community organizations with revenue generated from your programmatic advertising program.

Galli Media offers advanced ad tech programmatic solutions to the public digital out-of-home sector.

Our solution enables Transit Authorities to:

  • Buy both premium national advertising as well as prioritize local new businesses and community events
  • Finance WiFi infrastructure, enhancing urban connectivity.
  • Redirect critical revenue to social services, elevating community welfare.
  • Empower local businesses with location-based advertising  to more effectively reach their audience and engage their neighborhoods.

What is Programmatic OTT Advertising?

Real -Time Bidding (RTB)

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Ad slots are sold through an open auction marketplace. The highest bidder wins.

The entire process happens in real-time, with advertisers choosing ad slots as they become available.

Private Marketplace

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The Private Marketplace works similar to RTB except that it is only available to advertisers by invitation.

Publishers set aside a premium ad inventory reserved for select advertisers.

Preferred
Deals

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Preferred Deals allow advertisers to choose inventory at a fixed price before it is made available on private marketplaces or RTB open auctions. With preferred deals both parties agree on the pricing and audience targeting ahead of time.

Programmatic Guaranteed

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Programmatic Guaranteed (or Direct) is similar to traditional media buying -- the advertiser and publisher negotiate the terms directly.

There is no bidding process; inventory is sold directly to the publisher after negotiating the price.

Over the Top
(OTT)

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The term “over-the-top” or OTT refers to content which is delivered over the top of streaming media platforms, bypassing traditional cable or broadcast / satellite TV delivery.

Programmatic OTT Advertising is the buying and selling (auctioning) of digital advertising inventory for real-time streaming display to a directed audience.

Programmatic OTT Advertising Features:

PIONEERING DIGITAL OUT OF THE HOME (DOOH) MONTETIZATION

Elevate digital displays to revenue-generating assets. Our strategic placements and dynamic content ensure revenue with every interaction.

ELEVATE
LOCAL & COMMUNITY ADVERTISING

Our platform prioritizes community engagement, making it seamless to showcase ads that resonate locally and foster connection.

REAL-TIME BIDDING & OPTIMIZATION OVER SECURE 5G CELLULAR NETWORK

Experience top value with instant auctions. Our real-time bidding ensures maximum revenue, pairing ads with the ideal audience.

HIGHEST QUALITY ADS, DIVERSE ADVERTISER NETWORK

Access a rich variety of high-quality ads, offering consistent and diverse monetization opportunities with our expansive advertiser network.

SEAMLESS INTEGRATION AND FLEET EXPANSION SCALEABILITY

Monetize a growing array of displays with ultimate flexibility. Our platform integrates and scales effortlessly, from urban screens to transit kiosks.

TRANSPARENT REVENUE TRACKING WITH INSIGHTFUL REPORTING

Gain real-time insights and analytics to make strategic decisions. Our detailed revenue reports empower you to choose a diverse and inclusive mix of advertisers.

Learn More about Programmatic Advertising from Galli Media

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